The members of the press recently got to know Charo P. Cordial, the CEO and founder of Maddox Jewelry, during a media gathering ahead of the MADDOX Jewelry Iconic Runway Fashion Show 2026.
Many may already recognize Charo from her viral social media videos, where numerous celebrities visit her showroom to purchase diamond jewelry and luxury pieces. But behind the success of Maddox Jewelry is an inspiring story of hard work, perseverance, and unexpected opportunities.
Originally from Albay, Charo is an agriculture engineer by profession. She shared that her journey into the jewelry business began during the pandemic through live selling. What started as a simple buy-and-sell venture eventually grew into a thriving business that she never imagined would become one of the country's most talked-about jewelry brands.
One of the first celebrities to purchase jewelry from her was veteran actress Yayo Aguila. Among all the stars she has worked with, Charo admitted that Claudine Barretto holds a special place in her heart. Having admired Claudine while watching Mula Sa Puso, she never expected that the actress she once looked up to on television would eventually become one of her valued clients and a close friend.
As more celebrities continued to support Maddox Jewelry, Charo wanted to give back in a meaningful way. This inspired her to mount the MADDOX Jewelry Iconic Runway Fashion Show 2026, a grand celebration that not only showcases her latest diamond collections but also expresses her gratitude to the artists who have supported her journey through the years.
Charo also hopes to change the misconception that diamonds are always expensive. She revealed that customers can already own a customized diamond jewelry piece starting at ₱7,000, making luxury more accessible to those who have always dreamed of owning genuine diamond jewelry.
Watch the interview below as we get to know Charo P. Cordial and the inspiring story behind Maddox Jewelry.
MADDOX Jewelry Iconic Runway Fashion Show 2026
With the theme, "Every light deserves to shine. Every story begins to spark," MADDOX Jewelry staged what it describes as the first and biggest star-studded fashion show in the Philippine diamond jewelry industry.
Directed by renowned fashion director Robby Carmona, the event featured celebrities wearing Maddox Jewelry's exquisite diamond collections in a glamorous runway presentation that celebrated elegance, craftsmanship, and timeless beauty.
The runway was divided into four segments featuring nearly 40 celebrity personalities.
Icons of Forms and Radiance
Ryza Cenon, Diego Loyzaga, AJ Raval, Aljur Abrenica, Kris Bernal, Edgar Allan Guzman, Polo Ravales, Sheree Bautista, Pancho Magno, Negi, Aubrey Miles, and Troy Montero.
Icons of Brilliance and Elegance
Katrina Halili, Diana Zubiri, Katya Santos, James Blanco, Nadine Samonte, Daiana Menezes, Geneva Cruz, Giselle Sanchez, Nana, Avery Cordial, and Ara Mina.
Icons of Timelessness
Beauty Gonzales, Maureen Larrazabal, DJ Durano, Ynez Veneracion, Regine Tolentino, Jeric Raval, Gary Estrada, Alma Concepcion, Pokwang, and Claudine Barretto.
Icons of Legacy
Amy Austria, Jackie Lou Blanco, Yayo Aguila, Gardo Versoza, Epy Quizon, Eric Quizon, Roderick Paulate, and Carmi Martin.
For more than five years, MADDOX Jewelry has remained committed to making luxury more attainable, proving that exceptional craftsmanship and elegant diamond jewelry can be enjoyed by more Filipinos.
Through its first-ever Iconic Runway Fashion Show, the brand not only showcased its stunning creations but also celebrated the people who have become part of its remarkable journey.
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