Moscow, Russia, 2 December 2017 – As an official FIFA World Cup Sponsor, Vivo, a
young leading global smartphone brand, reveals the special edition handset
created for the 2018 FIFA World Cup Russia and has specially created the FIFA
World Cup edition handset for FIFA staff at the tournament. 32 teams have
booked their places at the tournament, and the Final Draw was held on 1
December at the State Kremlin Palace in Moscow.
Custom-made Vivo Smartphone for
FIFA made an appearance
The Draw
attracted much attention since it impacts the performance of each participating
team at the 2018 FIFA World Cup Russia. As a milestone event before the start
of the tournament, the Draw was attended by high profile guests, government
officials and FIFA representatives, as well as accredited media and the proud
members of the FIFA Commercial Affiliates.
As a
part of this historical and unique moment, a brief ceremony was held ahead of
the Draw for the handover of the customized Official Smartphone of the 2018
FIFA World Cup Russia.
Continued commitment in bringing
the Vivo experience to more consumers around the globe
The
partnership with FIFA is one of many to help Vivo reach more young people
globally, especially among fans of large sporting events. As a part of the
cooperation between Vivo and FIFA, Vivo will continue to initiate several fan
activities and activations to translate the passions and fun of sports to fans.
This will continue to lay a solid foundation for Vivo to further explore and
establish a leading position in overseas markets.
In October,
Vivo announced its expansion plan into new markets including Taiwan, Singapore
and Russia.
When the
2018 FIFA World Cup kicks-off, FIFA staff will be relying on the special
edition Vivo handset to help deliver the most anticipated football event in the
world. The partnership with FIFA strongly connects Vivo’s creative, joyful, and
international brand image with consumers all over the world.
About Vivo
A young global smartphone brand focusing on
introducing perfect sound quality and ultimate
photography with cutting-edge technology, Vivo develops dynamic and stylish
products for passionate young people. Vivo makes stylish smartphones with
cutting-edge technology accessible to young people and professionals around the
world. We now have close to two hundred million users to date and is one of the
preferred brands of young people around the world. As the exclusive smartphone
sponsor of the 2018 and 2022 FIFA World Cup, Vivo believes in the importance of
encouraging young people to embrace self-expression and an energetic lifestyle.
According
to Counterpoint’s latest research, Vivo was the fifth largest smartphone brand
globally in 3Q 2017, capturing a market share of 7.1%. Out of the top 5, Vivo
observed the highest year-over-year growth of 32% in global shipments.
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