AdSpark Unveils Inshights on Fiipinos obsession over celebrity couples

THE NEW ROMANTICS: Why celebrity couples click, and why we keep on clicking content about them 

 

 

AdSpark Inc, Globe Telecom's digital advertising subsidiary, unveils insights on how to online Filipino views modern celebrity love teams in the age of social media in its white paper called "The New Romantics"

Every generation has one: from Susan Roces and Fernando Poe Jr., to John Lloyd Cruz and Bea Alonzo.

Now, they’re more prolific, they’re attainable, they’re everywhere, and they’re just like us — the 2010s have ushered in a new breed of the love team.

This Valentine’s season, AdSpark Intelligence to take a closer look at celebrity love teams. After all, they are brands in their own right: we read about them, we talk about them, we choose which ones to support. And the more we learned about these power couples, the more we also learned about how lovestruck we are as a people.

 

The research which was divided into five subtopics, showed interesting aspects regarding the Filipino's obsession with celebrity couples. These are:

1. Perfect Combination. Audience seem to be demanding authenticity from brands - and love teams are no exception. After all, there's nothing more exciting than real people finding true love.

2. From reel to real. Offscreen couples might not get as much airtime or online attention as love teams do, but they still much-needed proof of how celebrity couples can thrive.

3. Noon at Ngayon. Love teams may not be forever, but the current nostagia wave allows viewers, and even celebrities, to relive the honeymooon period.

4. I love you, hater. Despite inter and intra fandom wars people still show a preference for positive news about their favorite idols. Love conquers all and mostly importantly, love trumps hate.

5. Better together? Solo careers aren't going anywhere, but love isn't dead: it's just taking on a new form where they can flourish together and independently, as long as they stand behind each other.

Love is a theme that remains central to all Filipinos, therefore knowing how the online Filipino interacts and views love teams is important to brands and marketing practitioners.

AdSpark generated the report by using its own AdSpark intelligence platform. AdSpark intelligence uses social listening that track mentions and comments across the internet; and content consumption which measures what Fiipinos are reading and viewing on the internet.

To find out more about online Filipinos and love teams, download the full report here https://adspark.ph/new-romantics/

The event held last Feb 13 2020 were attended by the following panel:
Host: Cerah Henrandez

Fourth Solomon and Grizelle Gratela
Martin Sarmenta - Senior Planner, AdSpark Inc
Onat Roldan - President and CEO, AdSpark Inc

Aissa Bantigue - Market Research Analyst ad AdSpark Inc.