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| Tony Labrusca shares a selfie with Inigo Pascual during an episode of Popsss |
Vivo is a global brand known for its selfie-centric smartphones which
represents the brand’s mission of empowering self-expression of the next
generation. It features the most advanced technologies, not only to the
cameras but to all aspects, from photo shooting to display, helping
media-savvy and social media devoted consumers to capture and enjoy
their most significant moments. In the Philippines, Vivo placesthird in
the most popular smartphone brand with at least 1.1 million users and
5,200 stores an counting nationwide. On a global scale, there are
already about 200 million Vivo users in 2017. Vivo attributes its success to its innovative spirit and topnotch marketing strategy. With all these facts in place, it is no wonder that a lot of today’s most stylish local celebrities chose to support Vivo.
The biggest names in showbusiness are proud ambassadors of Vivo
Before the introduction of local brand endorsers, NBA superstar Stephen Curry signed up as Vivo’s biggest ambassador September of 2016. Locally, Vivo Philippines welcomed dancer, model, and actor McCoy De Leon and one of the top lifestyle blogger in the Philippines Verniece Enciso two months later in November.
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| Mccoy Deleon and Verniece Enciso with Vivo Brand Driector Annie Lim, Vice President Hazel Bascon and CEO Ted Shone |
In September 2017, during the grand launch of the Vivo V7+, Vivo introduced their newest brand endorsers headlined by showbusiness royalty in the Philippines to date: Kathryn Bernardo and Daniel Padilla. The other brand endorsers are Maymay Entrata, Pinoy Big Brother Season 7 Big Winner and teen
queen star Barbie Forteza, Heartthrobs Inigo Pascual and Tony Labrusca
and Soul Supreme turned Vivo Family member KZ Tandingan. Boyband PH are
also one of the brand’s most influential endorsers composed of Joao
Constancia, Niel Murillo, Tristan Ramirez, Russell Reyes, Ford Valencia.
The Voice Kids runners-up Sassa Dagdag and Darren Espanto, Pinoy Big
Brother alumna Maris Racal, Kisses Delavin, and Loisa Andalio, Instagram
sweetheart Sue Ramirez, singer-song writer TJ Monterde, child star
turned telenovela star Andrea Brillantes, The Voice alumnus Jason Dy,
Star-struck Kids discovery Paul Salas, comical, rising star Chiena
Filomino, model Kira Balinger, and sexy DJ Ashley Rivera were also
unveiled as influencers late last year during the V7+ unveiling. For the
year of 2017, Vivo accumulated 27 local endorsers.
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| Inigo Pascual takes a selfie with other Vivo endorsers and Vivo executives during the grand launch of the Vivo V7+ at the Marriott Grand Hotel |
Marketing Strategy with Vivo
With the famous names included in its Vivo Family, Vivo has a surefire
spot in positive brand presence. Vivo has dominated the smartphone
limelight for some time now and with the impressive names in the Vivo
Family, the brand should very well expect a meteoric rise to greater
heights. As such, Vivo leveraged on this benefit by launching several
events involving their endorsers.
One of the most successful is Popssss, an online music program that is part of the roster of shows of ABS-CBN’s One Music PH. Popssss, powered by Vivo Philippines, featured fresh and seasoned talents in the local music scene. Popssss, which launched in February of 2017, featured former child star and now soap opera star and recording artist Alexa Ilacad in its successful pilot episode with Vivo endorser Inigo Pascual hosting the program.
Another one of the biggest collaboration work Vivo Philippines entered
into was the Mega Fashion Week in October 2017 with Mega Magazine. As
co-sponsor of the event, Vivo bagged the spotlight for some of its brand
endorsers in the glitzy fashion affair. Part of the pre-event gala of
the Mega Fashion Week was Verniece Enciso, fashion and lifestyle
blogger. At the launch night, Vivo as co-sponsor presented a MEGA
Fashion Film on Vivo Family headliner and Mega Magazine cover girl
Kathryn Bernardo. The trendy opening party, with the biggest names in
the fashion industry in attendance, plus a reunion of the MakingMEGA
stars will all be captured using no less than the Vivo V7+
clearer-selfie, perfect shot smartphone. At the Fashion Show event in
October 28, Vivo endorser Kisses Delavin will be gracing the MEGA
Fashion Week catwalk.
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| Kisses Delavin was one of the headliners during the Vivo sponsored Mega Fashion Week |
A fun, lighthearted online show is the Vivo Exclusive episodes where Vivo influencers were asked to do fun challenges. Darren Espanto’s marshmallow challenge, which earned 96,000 views, involved Darren fitting as much marshmallow in his mouth while Boyband PH reveal each other’s secrets in Vivo Exclusive’s Name Drop episode. McCoy De Leon answered “kilig” questions “fished” from a fish bowl to the delight of fans which garnered 76,000 views to date.
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| Mccoy De Leon and Darren Espanto, who won people’s hearts during a Vivo Exclusive episode, show of their Vivo phones |
Lastly, fans were thrilled with Inigo Pascual’s successful Para Saýo
Thanksgiving Concert in December 1, 2017 at the Music Museum while McCoy
De Leon and on-screen partner Elisse Joson had a mini concert cum album
launch November 25, 2017 at the SM Skydome.
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| InigoPascual Concert at Music Museum with Maris Racal and KZ Tandingan |
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| Mcclisse concert at SM Skydome |
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