Forest Lake hopes to destigmatize discussions of death with their humorous digital Halloween Video series. |
Following three humorous
and fun videos that featured unique Filipino cultural beliefs, trusted
name in memorial care Forest Lake Memorial Parks has released the fourth
installment of its groundbreaking series in time for Halloween, Pagpag.
In
a light-hearted and quirky way, Pagpag is a Halloween video explores
the Filipino tradition of “pagpag,” in which mourners avoid going home
straight from a funeral wake to “deter” the spirit of the departed from
following them home. Through this long-standing custom, Forest Lake also
delivers a deeper and more significant message: while we may try to
delay or avoid death, the “end of life” is very much a part of our life
cycle—and one that we must ultimately embrace. In Pagpag, Forest Lake
also reminds families of the importance of planning ahead—taking
proactive steps for the future as preparedness is key to ensuring
security for the ones we love.
The Halloween Video features two characters coming into contact with a wayward spirit at a convenience store. |
In Pagpag, Forest Lake also reminds families of the importance of planning ahead. |
The Pagpag Halloween Video explores the Filipino tradition of “pagpag”, in which mourners avoid going home directly after a wake to confuse the spirit of the departed. |
“Old customs like ‘pagpag’ reflect
Filipinos’ desire to shield themselves and their families from the
unknown. Forest Lake, however, believes that true peace of mind comes
not from avoiding the topic of death, but from accepting it as an
inevitable part of life and preparing for it in meaningful ways,” said
Alfred Xerez-Burgos III, CEO & President of Forest Lake Development
Inc.
The Pagpag Halloween video is the fourth video of Forest
Lake’s campaign series titled ‘Di Mo Inexpect No’, which aims to present
Filipino life-and-death-related customs and superstitions in unique and
unexpected ways.
Previous videos in the series are Paliwanag,
which reflects on the unpredictability of life; Itim na Pusa, which
tackles superstitions involving bad luck; and Talon, a fun take on the
belief that jumping on New Year's Eve will make you taller.
This
latest campaign stresses the importance of preparation, reminding
Filipinos that accepting death is also about planning for it in
different ways: arranging memorial services, securing interment rights,
and considering long-term care options, which, in the long run, ease the
emotional and financial burdens that come with loss.
Forest Lake offers a variety of services to help Filipinos prepare for the future. |
Forest Lake Memorial Parks has released the fourth installment of its groundbreaking series, Pagpag. |
For more information on Forest Lake Memorial Parks and their services, visit their social media pages: Facebook (@forestlakememorialparks), and Instagram (@forestlakememorialparks), and explore hashtags #Pagpag, #ForestLakeCares, and #TotalMemorialCare.
Forest Lake has over 37 parks nationwide. |
Forest Lake has established itself as a leader in providing thoughtfully designed, family-friendly memorial parks throughout the country |
As the foremost memorial park developer in the Philippines, with over 37 parks nationwide, Forest Lake is committed to expanding its offerings to include total memorial care services such as chapels, columbariums, and cremation. This expansion underscores the company's dedication to meeting the evolving needs of Filipino families.
Guided by its mission to create "A Better Place,"; Forest Lake upholds values of innovation, creativity, teamwork, personalized service, value creation, and professionalism. The company integrates cutting-edge technology to enhance service delivery and foster a seamless, personalized experience for every client. Forest Lake’s collaborative approach ensures that each park is a testament to thoughtful design and professional excellence, offering significant value to both clients and investors through low-risk, high-yield opportunities.
Forest Lake Memorial Parks is headquartered on the third floor of Alexcy One Building, 51 President’s Avenue, 1718, Parañaque City. For more information, email info@forestlakeparks.com or visit forestlakeparks.com. Follow Forest Lake on Facebook @ForestLakeMemorialParks and Instagram @forestlakememorialparks.
Join Forest Lake in its vision to provide spaces where the memories of loved ones are celebrated and immortalized, and where families can create new, lasting memories together. Check out the viral video on Facebook , Youtube , and Tiktok .
Halloween Special Video: Pagpag
Facebook: https://web.facebook.com/watch/?v=1099151111577292
Youtube: https://www.youtube.com/watch?v=8EtXL9g4oGE
TikTok: https://www.tiktok.com/@forestlakeofficial/video/7430507539403508999
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