The Film Development Council of the Philippines (FDCP) in partnership
with De La Salle University’s Social Research and Development Center
(DLSU-SRDC), has released a comprehensive study on the viewing habits of Filipino audiences in Metro Manila. This follows the signing of a Memorandum of Agreement (MOA) between the two institutions on March 5, 2024.
The research, titled “Habits and Preferences of Filipino Viewers of Local Films in Metro Manila,”
addresses the persistent decline in cinema attendance, which has been
further impacted by the Covid-19 pandemic, increased access to digital
platforms, and other viewing alternatives.
Through surveys and
focus group discussions, the study examined audience demographics, film
preferences, and perceptions of both local and foreign cinema. Key
results show the need for higher-quality content, more strategic and
engaging marketing, greater support for local productions in cinemas,
increased industry backing, and strengthened academic partnerships to
foster youth participation in Philippine cinema.
This study aims
to equip industry stakeholders with vital insights into Philippine media
consumption patterns, enabling them to craft informed strategies that
can improve the local cinema scene and enhance the overall movie-going
experience.
You may grab your digital copy here: https://fdcp.ph/viewers-of-local-films
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